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Target's Pride merch, for example, was the laughingstock of TikTok for weeks. On social media, though, LGBTQ people are reluctant to embrace rainbow merchandise with the same vigor that companies seem to produce them. Gen Z is the queerest generation yet a Gallup poll published this year concludes that nearly one in six of respondents age 18 to 23 identify as queer or transgender. (The legislation still needs to pass through the Senate, provided it isn't stymied by Republicans.)īut since the first rainbow flags flew in the 70s, Pride celebrations - and the abundant rainbow iconography that accompany them - have come to be associated with commercialization, not liberation. The United States has made significant strides in ensuring LGBTQ rights since, from the 2015 federal legalization of same-sex marriage to the Equality Act passed by the House of Representatives this year, which would explicitly shield individuals from discrimination based on sexual orientation. Rainbows have been a symbol of LGBTQ rights movement since the first iteration of the rainbow flag was flown at the San Francisco Gay Freedom Pride Parade in 1978.
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Another described the first image as an "authentic LGBTQ person in their full self expression" but the second as "giving Target Pride section." Other comments described the second image as "commercialized queer," "like a tourist," and "how straight people dress when they're trying to be supportive at #lgbtq #lgbt #gay #bi #bisexual #gayaesthetic #pride #rainbow #lesbiansoftiktok #gaygirls #nonbinary #lgbtqia ♬ Lobby Music (Original Soundtrack) - Kahoot! Monetizing rainbows One comment likened the first image to attending a college and the second to wearing the college's merchandise. "This should be so much more gay than the other picture, but it's not. "Yes, this was me two years ago, but this should be gay," Beaudoin posited.
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In a TikTok posted in April, Giulia Beaudoin asked viewers why a mirror selfie of someone with green hair, wire rimmed glasses, and black high-top Converse is "so much more gay" than a photo of herself dressed in rainbow suspenders and a hat emblazoned with "PRIDE." But that doesn't mean they're safe from rainbow capitalism. Mashable is celebrating Pride Month by exploring the modern LGBTQ world, from the people who make up the community to the spaces where they congregate, both online and off.Īs well-intentioned as Pride merchandise may be, mullets and cuffed pants capture the "queer aesthetic" far better than anything dripping in rainbow logos.